The founder behind shmellins®
Meet Ellen Shmellin
I have a very colorful background that I guess explains how my journey to an entrepreneur came full circle. It started in health science, chemistry, hospitality, food manufacturing, and tech. I know… what a random grouping of specialties!
Collectively I have:
- 7 years of health science and homeopathic studies
- 6 years tech startup optimization & scaling
- 5 years of manufacturing
- 20 years hospitality industry
I started working at a young age in a family restaurant with a passion for cooking. I found myself naturally drawn to the kitchen cooking at an early age with my mom, dad, aunts, and grandma.
In my college years, I focused my studies on nursing where I gravitated toward chemistry but also how natural plants and foods could benefit the body. Through the long studious journey focused on healthcare, I came to a crossroads where I started exploring food and plants as "alternative medicine" and decided that I wanted to follow my entrepreneurial spirit and create a company that embodied this drive of mine.
I dabble in a few different markets relating to food & beverage but also alternative medicine-based products. These include but are not limited to CPG products in cannabis, hemp, traditional food & beverage, and even tech plans. When you have a passion for creating, like myself, I often find that my hobbies lead me to additional product developments.
I launched Lolita's Guiltless® Margaritas as my first CPG company and it's been an incredible experience with so many lessons. There will always be lessons and the key is, are you resilient enough to stay the course, hone in on the strategy, and never give up.
I hope you enjoy our products and services. I always love a cross-collab with fellow founders so if you are interested in our products, or services or need some consulting reach out to us directly!
My Mission
We live in a consistently evolving world but our consumer products could still use a greater evolution.
From a young age, I've always had a passion for creating and as I grew older, that passion only grew. I often reflect on modern-day goods and services and think, "Could this be better?"
My mission is to bring to market quality products and services accessible for everyday consumers. Growing up we always had to be mindful on what money was spent on and options were limited. I don't believe that healthy or quality products should only be accessible by those willing to pay the highest price.